Marketing & Sales Collaboration
And now the final part of the 4 steps to successful lead management: marketing & sales collaboration. This is the last of 4 steps: Getting more visitors to your website Get more visitors to...
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Monday Marketing Term: Sales & Marketing Alignment
According to a report from CMO council, only 40% of companies have formal programs, systems or processes in place to align and integrate the two functions. Also, a 2008 Miller Heiman study showed only...
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Making Sales & Marketing More Social
It used to be very clear where marketing ended and sales began: marketing’s goal was to get a prospect’s contact information, and sales would take it from there. Today, marketing plays a much bigger...
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